Hickory's Smokehouse: Playgrounds Infused with Iconic Flavour.

Hickory’s Smokehouse, a renowned chain of American-style barbecue restaurants in the UK, has partnered with Playscheme to refurbish their playgrounds at various sites.

Our objective is to craft and implement outdoor play areas that resonate with Hickory’s brand identity while ensuring they are secure and stimulating for children. To accomplish this, we aim to develop play spaces that can be tailored to fit the diverse sizes and configurations of Hickory’s assorted locations.

Brand Immersion

We immersed ourselves in Hickory’s world, studying their brand identity and values. Our design team then crafted custom play equipment and structures that captured the essence of rustic Americana. From miniature smokehouses to wagon-style slides and barbecue pit-inspired climbing frames, every element was meticulously designed to transport children into the heart of Hickory’s. By carefully selecting colours, materials, and textures that complemented the restaurant’s aesthetic, we created a cohesive and inviting atmosphere that reinforced Hickory’s brand identity.

Flexible Design Solutions

Our Custom Design and Build Solutions for Restaurant Play Areas range from compact urban settings to larger suburban locations. This ensures that every Hickory’s restaurant can benefit from a high-quality play area, regardless of its size or layout.

Transforming Hickory’s

The results of our collaboration with Hickory’s were truly remarkable. Our outdoor play areas transformed their restaurants into family-friendly destinations, providing children with endless entertainment while parents relaxed and enjoyed their meals. The engaging play experiences created lasting memories for families, fostering customer loyalty and driving repeat business.

By seamlessly integrating Hickory’s brand into the play areas, we strengthened their identity as a warm, welcoming, and family-oriented establishment. This enhanced brand perception attracted new customers and deepened loyalty among existing patrons.

The positive impact on foot traffic was undeniable. Families were drawn to Hickory’s by the promise of delicious food and exciting play opportunities. The combination of these factors led to increased customer satisfaction and overall business success.